WPP to buy digital agency AKQA for $540m

WPP has agreed to buy AKQA for about $540m, adding one of the largest and most highly regarded independent digital agencies to the world’s largest advertising and marketing group by revenue.

The deal, announced as the industry gathered in the south of France for the annual Cannes Lions awards, was seen as a strategic coup for Sir Martin Sorrell, WPP’s chief executive officer...

from The FT

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It would be another strategic coup if Sorrell also bought BLNX. The synergies between AKQA, WPP's clients and Blinkx's long-tail network would be absolutely huge...