In a speech to hundreds of advertisers, CEO Tim Armstrong announced that AOL [AOL
24.61
-0.14
(-0.57%)
]
is launching the “AOL On Network” to bring all of AOL’s videos under
one umbrella. It’s 14 content channels that reach nearly 57 million
viewers on various brand sites. AOL is clearly chasing the $7 billion in
online video spending expected in the U.S. by 2015, according to
eMarketer..
-0.14
(-0.57%)
]
is launching the “AOL On Network” to bring all of AOL’s videos under
one umbrella. It’s 14 content channels that reach nearly 57 million
viewers on various brand sites. AOL is clearly chasing the $7 billion in
online video spending expected in the U.S. by 2015, according to
eMarketer..
from CNBC
---------------
Presumably this is AOL equivalents of the content channel strategy allegedly being implemented on Burst.
On the face of it looks very promising -but hey, this is Blinkx we're talking about. If it can possibly be screwed up and defeat snatched from the jaws of victory, Chandratillake is just the man to do it...
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