On the strength of its ad sales, Hulu says it's on pace to double its revenue this year. CEO Jason Kilar highlighted several ways that Hulu was trying to make ads more effective, saying that ads on Hulu are 55 percent more effective than ads on traditional TV channels when measuring whether consumers remembered the brand and the message shown.
Online video Relevant Products/Services site Hulu is on pace to generate more than $240 million in revenue this year, more than double the $108 million in 2009...
from CRM Daily
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