Building on strong gains in the second quarter, two top cable-programming executives said last week that the domestic advertising market continues to show signs of life and that momentum should continue for the rest of the year....
At Time Warner, which includes cable powerhouses CNN, TBS and TNT, chief financial officer John Martin said that the ad market continues to be “really strong,” adding that scatter pricing is up 20% in some cases over the upfront.
The two men differed slightly in their approaches to online video distribution, with Martin predictably embracing the TV Everywhere concept pioneered by Time Warner and Comcast and Dauman taking a more wait and see attitude.
“I can’t remember a time when our content had more demand around it. There are more and more players that want to help us try to monetize our content,” Martin said at Communacopia. “We have a very strong view that digital is going to be good for our business.” ...
from MultiChannel News
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