"Global online ad spend will reach almost USD100bn by 2014 as the market returns to double-digit growth this year, according to figures from eMarketer. The research firm is forecasting that revenues from online advertising will increase by 12% year-on-year in 2010 to hit USD61.8bn worldwide. Growth is forecast to continue at rates of more than 10% a year over the next four years, with spending soaring to USD96.8bn by 2014.
"Despite the slow, uneven and fragile global economic recovery, online ad spend will grow at an 11.9% compound annual rate," says eMarketer analyst Jared Jenks. "These rates will be unmatched by other media."
from Strategy Eye, apparently, but they want a registration (which means you would have to register too to see it)...
$100bn by 2014, eh? And I bet video advertising takes a lion's share of that...
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