Wednesday, 30 June 2010
Monday, 28 June 2010
Online Video: More Closely Watched All the Time
Video of all sorts is becoming a crucial part of the online experience, especially for younger people
June 28, 2010
- Mark Dolliver
adweek/photos/stylus/114697-OnlineVideoL.jpg
At the dawn of online time, the Internet was something you'd read. Now, increasingly, it's something you watch. Video of all sorts is becoming a crucial part of the online experience, especially for younger people. A report issued this month by Metacafe (whose Web site is devoted to professionally made video) and research/consulting firm Frank N. Magid Associates documents the rise of online video and points toward the direction its continued growth is likely to take.
Conducted last month among 8-64-year-olds, polling for the report found 50 percent of Internet users saying they watch online video at least once a week, up from 43 percent saying so last year. Thirteen percent said they watch on a daily basis; 23 percent do so several times a week. Among 18-34-year-olds, 67 percent view online video at least once a week and 20 percent watch daily. Men are more likely than women to be avid viewers of such fare, though the incidence of weekly viewing among women age 18-24 jumped 27 percent in the past year.
And there's no reason to think this phenomenon is a flash in the Internet pan. Twelve percent of respondents said they expect to spend more time in the next 12 months watching online video, vs. 7 percent expecting to spend less. Sixty-six percent think they'll spend the same amount of time doing this, and the rest aren't sure.
from AdWeek
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Comment: that 7 per cent of respondents who think they'll be watching less video in the next 12 months than they do now? They're wrong...
June 28, 2010
- Mark Dolliver
adweek/photos/stylus/114697-OnlineVideoL.jpg
At the dawn of online time, the Internet was something you'd read. Now, increasingly, it's something you watch. Video of all sorts is becoming a crucial part of the online experience, especially for younger people. A report issued this month by Metacafe (whose Web site is devoted to professionally made video) and research/consulting firm Frank N. Magid Associates documents the rise of online video and points toward the direction its continued growth is likely to take.
Conducted last month among 8-64-year-olds, polling for the report found 50 percent of Internet users saying they watch online video at least once a week, up from 43 percent saying so last year. Thirteen percent said they watch on a daily basis; 23 percent do so several times a week. Among 18-34-year-olds, 67 percent view online video at least once a week and 20 percent watch daily. Men are more likely than women to be avid viewers of such fare, though the incidence of weekly viewing among women age 18-24 jumped 27 percent in the past year.
And there's no reason to think this phenomenon is a flash in the Internet pan. Twelve percent of respondents said they expect to spend more time in the next 12 months watching online video, vs. 7 percent expecting to spend less. Sixty-six percent think they'll spend the same amount of time doing this, and the rest aren't sure.
from AdWeek
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Comment: that 7 per cent of respondents who think they'll be watching less video in the next 12 months than they do now? They're wrong...
Saturday, 26 June 2010
Friday, 25 June 2010
Hulu’s Subscription Service Could Come Next Week – For Some of You
Some of you may finally get a chance to pay for Hulu. The video web site is finalizing its plans to launch its subscription service, and people familiar with the company say a beta test of “Hulu Plus” could launch as early as next week.
If you’re in a select group, that is. One person familiar with the site, owned by a joint venture of broadcasters and Providence Equity Partners, says the initial test could be limited to 10,000 people.
The Hulu Plus pitch, as I’ve previously reported: $9.95 a month for access to a deeper catalog of shows than the free service currently offers, plus the ability to watch it on devices other than a laptop or PC, including Apple’s iPad (AAPL). Other reports this month indicate that the service may also be available on Microsoft’s Xbox (MSFT) and Sony’s PS3 (SNE) game consoles...
from Media Memo
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Comment: $10 a month? That seems kinda steep to me, especially in the current economic environment...
Wednesday, 23 June 2010
Bing to launch entertainment portal for music, TV and games
Microsoft is poised to launch an all-encompassing entertainment page to its Bing search engine, to provide a single hub for users to watch TV shows, play online games and listen to music.
The company issued a statement yesterday in which Yusuf Mehdi, senior vice president of Microsoft's online audience business, revealed that a survey of Bing users found that 76 per cent desired a central destination for online entertainment services - something that Bing will aim to provide as Microsoft's 'decision engine' continues to gain ground against Google.
"As the content on the Web has exploded, it has become difficult to navigate and find what you are looking for," Medhi explained.
"So we see a great opportunity to help customers make important entertainment decisions."
BusinessWeek reports that Microsoft's statement also invited the press to the official announcement of the updates, to be held in West Hollywood, California. One of the most prominent features will be Bing's incorporation of the Zune music service - Microsoft's answer to Apple's iTunes, which allows users to stream or download music, as well as watch TV shows hosted on sites such as Hulu and YouTube.
from Big Mouth Media
The company issued a statement yesterday in which Yusuf Mehdi, senior vice president of Microsoft's online audience business, revealed that a survey of Bing users found that 76 per cent desired a central destination for online entertainment services - something that Bing will aim to provide as Microsoft's 'decision engine' continues to gain ground against Google.
"As the content on the Web has exploded, it has become difficult to navigate and find what you are looking for," Medhi explained.
"So we see a great opportunity to help customers make important entertainment decisions."
BusinessWeek reports that Microsoft's statement also invited the press to the official announcement of the updates, to be held in West Hollywood, California. One of the most prominent features will be Bing's incorporation of the Zune music service - Microsoft's answer to Apple's iTunes, which allows users to stream or download music, as well as watch TV shows hosted on sites such as Hulu and YouTube.
from Big Mouth Media
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